Forecasting the pace of the climate transition

Inevitable Policy Response (IPR)

IPR‘s flagship report forecasts the latest global climate policies expected to be put in place in major economies between now and 2030. It highlighted the acceleration of climate policy, concluding that the goal of the Paris Agreement of limiting temperature increase to ‘well below 2°C’ is likely to be achieved.

Results

Highlighting the extent to which climate policy is accelerating

Challenge

Investors are systematically underestimating the pace of the climate transition and misallocating resources as a result. With more accurate information, investors could reduce financial risk and support the transition by re-allocating capital towards transition-proof companies.

Solution

The Inevitable Policy Response highlights the extent to which climate policy is accelerating. Greenhouse crafted a strong narrative and messages reflecting the findings of IPR’s report and engaged influential finance sector journalists to highlight the findings to financial actors.

Results

Greenhouse secured and coordinated 4 interviews with key publications, including the Wall Street Journal. We secured 20 pieces of coverage, with 360K estimated coverage views and 289 social media engagements. The coverage spanned across 6 countries and 6 languages.

Impact

As a result of the media coverage secured, several major investors contacted IPR to engage in forecasting the climate transition.

Media coverage

Top stories included:

• Sustainable Views: According to new research, investors should brace for a temperature increase exceeding the most ambitious targets of the Paris Agreement. With appropriate policies and investments, the more dire scenarios predicted by the IEA and other organizations can still be prevented.

• Energy Monitor: A new policy forecast predicts the world will meet the “well below 2°C” Paris Agreement climate target, although the severity of climate-related impacts at this temperature is expected to be greater than previously predicted. 

• New Scientist: Despite widespread pessimism about global warming, the target of keeping the temperature rise well below 2°C is becoming increasingly achievable, according to Jakob Thoma.

What our clients say

“The key for us was working with a partner who could elevate our story, but also critically engage with it in preparing our media strategy and messaging. Few if any agencies out there have that capability, but Greenhouse certainly did.”

Jakob Thomä Research, Director, Inevitable Policy Response