Challenge
Conventional economic tools to assess the impact of policy have created numerous limitations in projecting the true impact of policies. The flagship EEIST report suggests a new economic model with which to assess decarbonisation policies – Risk Opportunity Analysis, as opposed to the traditional Cost Benefit Analysis – to drive and scale innovation.
Solution
We crafted the media narrative and messaging to engage national and international policy and business media and reached out to journalists with an international sell-in campaign. Additionally, we created a digital toolkit with both film and image content to raise awareness of the report's findings and expand its reach among supporters and partners.
Result
We generated 173 pieces of coverage across four key markets of UK, Germany, Brazil and China with 4M estimated coverage views, 2.5B online readership and 110 social shares. We secured interviews with key publications including Press Association, China Daily and Agencia Estado. Other highlights include The Guardian, Daily Mail, The Independent, The Evening Standard, and an op-ed in The Conversation. Social posts exceeded industry standards on both Twitter and LinkedIn and the toolkit was shared with over 50 partners.
Impact
Through both traditional and social media, the report reached a global audience. It was brought to the attention of high-profile policy and decision makers at a discussion on the energy transition on Capitol Hill, with US senators and an EU Commissioner attending.
Media Coverage
